×
42 208
Fashion Jobs
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
MARSHALLS
Store Operations Financial Planning & Analysis Manager
Permanent · Framingham
TJX COMPANIES INC.
Product Manager ii
Permanent · Marlborough

Burberry says it has "transformed the in-store experience"

Published
today Jul 10, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Luxury label Burberry said this week that it has translated its new creative vision to 14 of its flagship its stores “with a new architectural and visual concept” that transforms what customers are presented with when they venture into one of its stores.


Burberry


The move is part of the firm’s reinvention strategy that’s seeing it moving more towards the ultra-luxe end of the luxury sector and focusing more clearly on its directly-operated stores in the highest-end destinations.

It’s a multi-year strategy that also sees it evolving its distribution network and cutting back on some wholesale accounts.

So what does the new owned-store vision comprise? The stores are oases of calm with the product taking a starring role, alongside a few quirky design elements. Externally, it's making the redesigned logo a major feature.

It has aligned 14 of its stores completely to this new creative aesthetic including its UK flagships on Regent Street and Bond Street in London, plus 57th Street in New York City, Kerry Centre in Shanghai and Cheongdam-dong in Seoul.


Burberry



And the company has also implemented “a new programme to improve front and back of house capabilities” in more than 50 of its “top stores”. In addition, across the wider store network, it has “enhanced sales associate digital tools, rolled out merchandise-led retail associate training programmes and held regional retail leadership conferences to better align skills globally and engage our teams to deliver exemplary luxury service.”

Copyright © 2020 FashionNetwork.com All rights reserved.