Burberry sets up concept space at Nordstrom's New York flagship
today Oct 29, 2019
Nordstrom’s newly opened and first New York flagship on 57th Street has kicked off its series of scheduled special events with an immersive experience by Burberry.
Located within the flagship’s concept space, the installation is dedicated to the Thomas Burberry monogram. Spanning five rooms, much of the pop-up is decorated with interlocking TB initials from floor to ceiling, and includes multiple interactive points for visitors to explore.
According to the brand, the experience includes a theatre made to imitate Burberry’s Autumn/Winter 2019 runway show space, featuring pieces from the runway collection on floating bust forms; an industrial space filled with cardboard building blocks, silver and gold mirrored cubes, and rectangular shapes covered in the Thomas Burberry monogram packaging tape; a window featuring a blank canvas for visitors to decorate and a café inspired by Burberry’s all-day café in London. The café features Nick Knight’s ‘Portrait of a Rose’ print and offers a menu of British classics, including a traditional English breakfast, fish and chips and bread and butter pudding, the brand said.
Visitors can browse a selection of products from Burberry’s Autumn/Winter 2019 collection, the Thomas Burberry Monogram collection, the Spring/Summer 2020 pre-collection and Monogram motif products including t-shirts, hoodies and accessories, curated by Nordstrom’s vice president of creative projects, Olivia Kim.
The Burberry installation will remain open through to the end of December 2019.
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