86 066
Fashion Jobs
L'OREAL GROUP
Account Executive
Permanent · SAN JOSE
L'OREAL GROUP
Fsvp, National Accounts
Permanent · NEW YORK
L'OREAL GROUP
Assistant Vice President, o+o Data & Insights - l'Oreal Corporate Digital & Marketing Office
Permanent · NEW YORK
L'OREAL GROUP
Avp, Brand Engagement, Garnier us
Permanent · NEW YORK
L'OREAL GROUP
Director, National Accounts, Walgreens
Permanent · DEERFIELD
L'OREAL GROUP
Director, Brand Engagement Lead – Essie us
Permanent · NEW YORK
L'OREAL GROUP
Director, Eboutique – IT Cosmetics
Permanent · JERSEY CITY
L'OREAL GROUP
Kiehls LA - PT Keyholder - 0000026307
Permanent · LOS ANGELES
L'OREAL GROUP
Director of Marketing, Beauty Tech
Permanent · NEW YORK
L'OREAL GROUP
Global Marketing Director, l’Oreal Paris (Hair)
Permanent · NEW YORK
L'OREAL GROUP
Account Executive - Skinceuticals (Pittsburgh)
Permanent · PITTSBURGH
L'OREAL GROUP
Business Development Manager, Kerastase
Permanent · SAN FRANCISCO
L'OREAL GROUP
Accounting Director Latin America
Permanent · NEW YORK
L'OREAL GROUP
Director, Media Operations & Partnerships - l'Oreal Luxury Products Division
Permanent · NEW YORK
L'OREAL GROUP
Director, Application Security
Permanent · NEW YORK
L'OREAL GROUP
Director, Managed Platforms Lead
Permanent · BERKELEY HEIGHTS
L'OREAL GROUP
Assistant Vice President, Revenue Growth Management
Permanent · NEW YORK
L'OREAL GROUP
IT Cosmetics Retail Activation And Engagement Ambassador, 1.0, Manchester (37.5 Hours)
Permanent · MANCHESTER
L'OREAL GROUP
Accounts Payable Administrator
Permanent · TAMPA
L'OREAL GROUP
Kiehls - PT Keyholder - Chestnut Hill 1003600
Permanent · NEWTON
L'OREAL GROUP
Keyholder - Outlet Store (PT)
Permanent · TINTON FALLS
COTY
Marketing Director
Permanent · NEW YORK
By
AFP-Relaxnews
Published
Dec 31, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Burberry unveils Chinese New Year 2020 campaign

By
AFP-Relaxnews
Published
Dec 31, 2019

Burberry is seeing red this season, with its Chinese New Year 2020 campaign. The luxury fashion brand has unveiled its celebratory campaign to kickstart the upcoming Year of the Rat, starring brand ambassador Zhou Dongyu and models He Cong and Liang Jiyuan.


Photo: Burberry


Shot by the photographer Leslie Zhang, the campaign showcases a vivid red collection of tailored and sports-influenced pieces, with highlights including new versions of the label's signature Union sneaker and Lola bag in a bright red hue. On Instagram, the brand referred to the shade as a color that heralds "joy, health and happiness."

The collection, which is now available to buy in select stores globally, is peppered throughout with a limited-edition Thomas Burberry Monogram motif inspired by the Chinese zodiac.

"I wanted the images to portray a celebration, a celebration of a festive occasion," said Zhang in a statement. "I wanted to remain rooted in elements that are traditional but also create images that would feel modern, just as the products are."

The campaign stars also shared their thoughts on what Chinese New Year means to them, with Dongyu saying: "Chinese New Year for me means 'out with the old - in with the new'! The smell of the New Year's dinner that lasted until midnight and was prepared by each family member with their own speciality dish - that is always one of my favourite memories."

Jiyuan cited family time as one of his favorite things about the holiday, while Cong said, "My favourite Chinese New Year memory is setting off fireworks with my family. I believe that the person who launches the first firework of the New Year will receive good luck!"
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.