86 626
Fashion Jobs
MACY'S
Retail Fulfillment Associate, University Park Mall - Part Time
Permanent · MISHAWAKA
MACY'S
Asset Protection Captain, Interstate - Full Time
Permanent · RAMSEY
MACY'S
Retail Fulfillment Associate, Ventura Pacific View - Part Time
Permanent · VENTURA
MACY'S
Asset Protection Detective, South Beach - Full Time
Permanent · MIAMI BEACH
MACY'S
Asset Protection Security Guard, Garden State Park - Full Time
Permanent · CHERRY HILL
MACY'S
Retail Fulfillment Associate, White Oaks - Part Time
Permanent · SPRINGFIELD
MACY'S
Retail Fulfillment Associate, Galleria at Pittsburgh Mills - Part Time
Permanent · TARENTUM
MACY'S
Asset Protection Captain, Orland Square - Full Time
Permanent · ORLAND PARK
MACY'S
Asset Protection Security Guard, Queens Center - Part Time
Permanent · NEW YORK
MACY'S
Retail Fulfillment Associate, Village at Fairview - Part Time
Permanent · FAIRVIEW
MACY'S
Asset Protection Detective, Marley Station - Part Time
Permanent · GLEN BURNIE
MACY'S
Asset Protection Security Guard, Broadcasting Square - Part Time
Permanent · WYOMISSING
MACY'S
Asset Protection Security Guard, Winter Garden Village - Part Time
Permanent · WINTER GARDEN
MACY'S
Manager, Asset Protection
Permanent · SPRINGFIELD
MACY'S
Asset Protection Security Guard, Centerton Square - Part Time
Permanent · MOUNT LAUREL TOWNSHIP
MACY'S
Retail Fulfillment Associate, Westland - Part Time
Permanent · HIALEAH
MACY'S
Asset Protection Security Guard, Bloomingdale Court - Part Time
Permanent · BLOOMINGDALE
MACY'S
Retail Fulfillment Associate, Cumberland Mall - Full Time
Permanent · ATLANTA
MACY'S
Asset Protection Security Guard, Broadcasting Square - Full Time
Permanent · WYOMISSING
MACY'S
Retail Fulfillment Associate, Riverpark - Part Time
Permanent · FRESNO
MACY'S
Retail Fulfillment Associate, Shoppes at Buckland Hills - Part Time
Permanent · MANCHESTER
MACY'S
Retail Fulfillment Associate, Empire - Part Time
Permanent · SIOUX FALLS
By
Reuters
Published
Sep 22, 2010
Reading time
2 minutes
Download
Download the article
Print
Text size

Burberry unveils catwalk-to-consumer campaign

By
Reuters
Published
Sep 22, 2010

Burberry
Burberry Prorsum S/S 2011 at London Fashion Week. Photo : Pixelformula
LONDON, Sept 21 (Reuters) - British luxury goods group Burberry unveiled its "Retail Theatre" concept in London and around the world on Tuesday, allowing consumers to see and buy its 2011 Spring/Summer collection live from the catwalk.

Burberry (BRBY.L) Chief Executive Angela Ahrendts would not be drawn on the potential sales effects after the London catwalk show, but said the concept was part of a rush to embrace online retail by a luxury sector that spent years ignoring the power of direct sales.

"This interactive retail investment will enable long-term sustainable growth well beyond these exciting global digital events," Ahrendts said in a statement.

The company -- known for clothes, coats, bags and accessories in a combination of traditional British heritage and hip style -- streamed its Burberry Prorsum womenswear show into 25 stores across 15 countries.

It created an "app" for Apple iPads to allow consumers to browse the collection and buy online immediately.

"We're just trying to connect with the consumer," Ahrendts told Reuters. "Any great brand marketing will drive sales."

In July, Burberry beat forecasts with a 24 percent rise in first-quarter underlying revenue, boosted by the timing of wholesale and licensing revenue and demand for outerwear and accessories.

Best known for its camel, red and black check pattern, Burberry weathered the recent economic downturn better than many rivals thanks to a quick response that saw it slash costs, jobs, stocks and ranges. It has since stepped up investment, with a focus on emerging markets, e-commerce and menswear.

Revenue jumped 24 percent at constant exchange rates to 282 million pounds ($423 million) in the three months ended June, excluding a Spanish arm under restructuring, beating the average forecast of 263 million in a Reuters poll of eight analysts.

Get the Flash Player to see this player.

Burberry Prorsum S/S 2011 at London Fashion Week

Chief Creative Officer Christopher Bailey's latest London Fashion Week show mixed biker jackets with trenchcoats at mid and mini length, then combined the biker and trenchcoat looks in gabardine, bonded twill and other fabrics with all kinds of leather from heavy black to shiny patent in bright colours.

"I wanted the collection to be a fusion of the classic trenchcoat and the motorcycle jacket," Bailey told Reuters, adding that the idea was inspired by images of motorcycle clothing in the 154-year-old firm's archives.

(Editing by Kevin Liffey)

© Thomson Reuters 2024 All rights reserved.