85 854
Fashion Jobs
BLOOMINGDALE'S
Merchant Operations Analyst
Permanent · NEW YORK
CROCS
Director, Service Management And Observability
Permanent · BROOMFIELD
CROCS
Supervisor, Distribution Center
Permanent · LAS VEGAS
QVC
td/Director
Permanent · WEST CHESTER
BUCKLE BRANDS
Womens Buying Support i
Permanent · KEARNEY
ALEXANDER MCQUEEN
Alexander Mcqueen Operations Manager, Saks NY
Permanent · NEW YORK
WILLIAMS SONOMA
Assistant Site Manager – Williams Sonoma
Permanent · SAN FRANCISCO
TIFFANY & CO
Branch Security Officer- South Coast Plaza
Permanent · COSTA MESA
OLD NAVY
Assistant General Manager, Merchandising - Pheasant Run Plaza
Permanent · CHICO
OLD NAVY
Assistant General Manager, Merchandising - Merrimack Premium
Permanent · MERRIMACK
ATHLETA
Assistant General Manager - 18th & 5th
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Arizona Mills
Permanent · TEMPE
GAP
General Manager - Philadelphia Mills
Permanent · PHILADELPHIA
OLD NAVY
General Manager - Shops at Waldorf Center (New Store)
Permanent · WALDORF
OLD NAVY
Assistant General Manager, Merchandising - Triangle Square
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Northgate Mall
Permanent · CHATTANOOGA
OLD NAVY
General Manager - Coosa Town Center
Permanent · GADSDEN
OLD NAVY
General Manager - Upper Valley Plaza
Permanent · LEBANON
ATHLETA
General Manager - Issaquah Commons
Permanent · ISSAQUAH
ATHLETA
General Manager - 2nd And Pch
Permanent · LONG BEACH
BANANA REPUBLIC
Assistant General Manager - Home
Permanent · TROY
OLD NAVY
Director, CRM, Marketing
Permanent · SAN FRANCISCO
Published
May 12, 2011
Reading time
2 minutes
Download
Download the article
Print
Text size

Burrda Sport wants to compete with Nike and Adidas in Europe

Published
May 12, 2011

adidas, Burrda Sport, Nike
Pierre Arcens
Burrda Sport, a brand owned by Swiss company Pilatus Sports Management, wants to spread its wings in Europe… and fast!

The sporting goods manufacturer has signed in little time contracts with football clubs from Tunisia, Belgium, Nice and even with Dutch football team FC Twelve. Two French rugby teams, Biarritz and Toulon, will also be wearing Burrda Sport’s logo on their uniform. The first shirts will be available in France from July and in Belgium from June, where Belgium football team “Diables Rouges” will play against the Turks on June 3rd in order to qualify for the Euro 2012. In order to reach this goal, Pilatus Sports Management has signed an exclusive license with Sports Marketing 2 Business. This project will be led by Pierre Arcens, Burrda Sport’s European director and former marketing director of Adidas, with Marie Gerard by his side. She also has worked for Adidas for 14 years and is now joining Arcens, plus a team of half a down people, in this new adventure.

The licence concerns all of the Benelux countries plus France, Spain, Portugal, Italy and Northern Africa. “Being a sports brand, we have decided to start our development via partnerships with clubs”, commented Pierre Arcens. By 2012 he wants to have signed contracts with Italian and Spanish teams too. Footwear will be ready by 2013, but “that is not a problem since many professional players already have individual contracts for the boots”, he continued.

For Burrda, the important thing for now is to stay legitimate and concentrate on team sports. The advantage from working with clubs is that a large number of shirts can be made and distribution is assured. “Each fan will buy a kit with the colours of their team, which then allows them to find out about our brand”, said Pierre Arcens.

Burrda Sports, which runs its business in the Middle East from an office located in Qatar, has certainly got a few busy years ahead, especially now that Qatar was chosen to host the 2022 World Cup. “Our objective is to transform Burrda into a global sportswear brand”, Arcens concluded. With its wave logo and the slogan “Challenge Yourself”, the campaign is ready to go. Today, the brand works with design teams based in London, Paris and Doha.

Copyright © 2024 FashionNetwork.com All rights reserved.