85 731
Fashion Jobs
HENKEL
Senior Automation Tech
Permanent · GENEVA
ESSILORLUXOTTICA GROUP
Customer Service Representative
Permanent · EAST SYRACUSE
ESSILORLUXOTTICA GROUP
Customer Service Representative Classic Optical)
Permanent · YOUNGSTOWN
ESSILORLUXOTTICA GROUP
sr. Manager, Business Growth
Permanent · NEW YORK
ESSILORLUXOTTICA GROUP
Associate Manager, Trade Event Marketing
Permanent · DALLAS
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant
Permanent · PEMBROKE PINES
ESSILORLUXOTTICA GROUP
Oakley - Sales Supervisor
Permanent · CAMARILLO
ESSILORLUXOTTICA GROUP
Naasc - Material Handler II (Inbound Team Lead)
Permanent · MCDONOUGH
ESSILORLUXOTTICA GROUP
Oakley Store Market Manager- Denver Market
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Oakley - Specialized Consultant (Denver)
Permanent · DENVER
ESSILORLUXOTTICA GROUP
Wholesale - Analyst, Supply Chain (Vendor Compliance)
Permanent · PORT WASHINGTON
ESSILORLUXOTTICA GROUP
Essilorluxottica Wholesale - Sales Representative
Permanent · RALEIGH
ESSILORLUXOTTICA GROUP
Wholesale - Coordinator- Sales Operations (Rep Orders)
Permanent · PORT WASHINGTON
AMRG
Sales Supervisor - Full Time
Permanent · ROSEMONT
WALGREENS
Overnight Call Center Representative - Pharmacy (Onsite)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Part Time)
Permanent · CHANDLER
WALGREENS
Onsite Call Center Representative - Pharmacy (Full Time)
Permanent · CHANDLER
WALGREENS
Senior Manager, Merchandise Planning
Permanent · DEERFIELD
WALGREENS
Digital Commerce Associate Manager, Merchandising
Permanent · DEERFIELD
WALGREENS
General Warehouse Person Pendergrass Rfc
Permanent · PENDERGRASS
CALERES
Associate Manager - Famous Footwear
Permanent · MANKATO
NORTH CAROLINA STATE
County Extension Director
Permanent · GOLDSBORO
Published
Dec 13, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Busy Love Hemp sees results improve on back of sporting endorsements

Published
Dec 13, 2021

Specialist CBD products and beauty retailer Love Hemp Group has had a busy year restructuring and bedding in a new management team. So you may think that would have hit performance for the year ended 30 June.


Love Hemp


Not so. The CBD and hemp-based wellbeing and skincare producer/retailer, delivered a strong rise in revenues, to £4.33 million, compared to FY20 revenues of £2.69 million.

Meanwhile, gross profit of £1.25 million topped £0.96 million made a year ago. And there was still a positive cash balance of £925,000, despite “significant marketing investment”.

And that marketing initiative, with its strong sporting theme, delivered a 35% increase in November orders from new customers, it noted. 

Sports-related signings included a three-year endorsement agreement with former world heavyweight boxing champion Anthony Joshua who also headlined a major TV, print and outdoor advertising campaign in November. 

Love Hemp also signed a multi-year exclusive licensing agreement with the Ultimate Fighting Championship body (with an opportunity to develop a licensed range of UFC CBD products), and a sponsorship and influencer agreement with Kamaru Usman, current UFC Welterweight Champion.

Other positive moves for the company, which is preparing to move from the Aquis Stock Exchange to the London Stock Exchange’s main market, included increased orders from major UK retailers Boots and Holland & Barrett, with related revenues increasing 65%, along with an increase in orders from its own online platform.

Meanwhile, a week of Black Friday promotions in late November, reduced from a previous month-long promotion, increased monthly revenue by 150% and 228% on September 2021 and October 2021 respectively, it also noted.

The company also acquired new premises with capacity to manufacture up to 500,000 units of CBD products monthly.

CEO Tony Calamita said: "Love Hemp Group has undergone major [corporate] changes during the period. These… have been made alongside delivering growth in revenue, attracting new customers, developing new retail relationships and securing partnerships with leading organisations and individuals.”

He added that the next phase of its development “is focused on building brand visibility and loyalty and creating a distinctive position for Love Hemp in the burgeoning CBD wellness sector.

“We have moved away from regular discounting and will be implementing new marketing initiatives in the New Year to drive value. We have already seen the positive impact of this change in our Black Friday sale.”

Copyright © 2024 FashionNetwork.com All rights reserved.