Obi Anyanwu
Sep 24, 2015
COS finds a roommate in & Other Stories for 5th Avenue space
Obi Anyanwu
Sep 24, 2015
COS announced in June that it will move into the recently vacated H&M store on Fifth Avenue, but it looks like the H&M owned brand will share the 24,000-square-foot space with another H&M owned brand, & Other Stories.
& Other Stories and COS are expected to occupy the 42nd Street, Fifth Avenue location across the street from fast fashion juggernaut, Zara. The signs in the store window say that COS is opening soon while & Other Stories is opening on October 30th.
No date has been released yet for the opening of the COS store, but it is expected to also be on October 30th with its sister brand. Pure speculation for now on why the brands have chosen to share the space but it may be that H&M is trying to better compete with Zara by doubling up its brand offering in the space instead of having one brand with less international presence take that space.
The Fifth Avenue location will be the second & Other Stories and COS location to open in New York City and the US, joining retail locations on Broadway and Spring Street in SoHo, respectively.
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