CWF launches boys' fashion brand Billybandit

By

Sarah Ahssen

Published
Jun 4, 2014

After CWF's success with Billieblush, its own brand for girls ages 0 to 12 years launched one year ago, the kidswear manufacturer is bringing out Billybandit, a line just for boys ages 2 to 12 years, for spring-summer 2015.

This practical yet playful line, positioned at the affordable price level, will also include capsule collections such as for the beach or special occasions. Billybandit will be distributed internationally and in France through multibrand retailers, corners in department stores and through CWF's Atelier de Courcelles store network.

"The launch of Billybandit represents a tremendous growth opportunity for our group because it is the perfect complement to our Billieblush label in a high-growth market segment," said Emilie Gaulupeau, head of brands for CWF, the licensee for a number of high-end and luxury children's fashion labels.

"This second brand will benefit CWF's entire chain of expertise, from creation to distribution," he said.