Calvin Klein follows up ck one with millennial focused ck2

By

Cassidy Mantor

Published
Feb 4, 2016

Calvin Klein followed up iconic 90s fragrance ck one this week with its launch of ck2, a new gender-free fragrance for the millennial generation.

ck2 is “fresh. warm. electric. a new gender-free scent for a man or a woman.” The brand explains, “ck2 is a champion of the millennial spirit both in its gender-free, dual-faceted nature and sleek design that embraces the new age.a new scent made for #the2ofus.”

The new scent follows in the footsteps of legendary ck one, originally released by Calvin Klein in the 90s. It was the first mass marketed “unisex” fragrance that made history with its provocative ad campaign featuring Kate Moss and Jenny Shimizu.   
   
It features notes of wasabi, wet stones and sandalwood for a “completely novel exploration into the urban woody fresh" and is currently available online at CalvinKlein.com and at Macy's.

Ads