May 4, 2023
Calvin Klein launches capsule collection with Jennie Kim
May 4, 2023
Calvin Klein announced on Thursday the launch of a limited-edition capsule collection designed in partnership with artist, brand ambassador and global icon, Jennie Kim.
Dubbed 'Jennie for Calvin Klein', the collection was inspired by Jennie’s casual wardrobe essentials and features a selection of underwear sets, denim, tees, fleece and knits infused with her personal style and creativity.
In particular, the capsule features matching bralettes and bottoms, bodysuits and soft rib tanks for versatile comfort, as well as joggers, tees, dresses and crewneck sweatshirts. Other hallmark products include a denim shirt and 90s jeans for a cool and easy look, while a knit top, dress and sculpting denim bralette and skirt set make a fashionable statement.
Available in lilac, chalk blue and desert, as well as classic black and white, the line is characterized by a pastel color palette curated by Jennie and custom branding including a reimagined Calvin Klein logo in her own handwriting.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said Jennie.
“This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
The collection launches with a campaign, shot by Korean photographer Hong Jang Hyun, featuring Jennie and capturing her unique sensuality and confidence.
“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact,” said Jonathan Bottomley, global chief marketing officer, Calvin Klein.
“Our partnership stems from an authentic place - Jennie is a longtime fan of the brand - and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”
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