Calvin Klein Underwear celebrates modern women in campaign featuring Kirsten Dunst
today Apr 19, 2017
Calvin Klein is celebrating modern women in its latest Underwear campaign, unveiled simultaneously on the brand's Instagram page and YouTube channel. The ads feature seven women, aged from 18 to over 70 years old, including actress Kirsten Dunst ("Virgin Suicides," "Marie Antoinette").
The modern, self-assured woman is at the heart of the latest Calvin Klein Underwear campaign, showcasing the Spring 2017 collection. The brand explores what it means to be a modern woman by highlighting seven strong and singular individuals aged from 18 to 73 years old.
The campaign is shot by Sofia Coppola in black and white and is accompanied by the slogan "Calvin Klein or Nothing At All." The filmmaker has previously worked with Kirsten Dunst on several occasions.
Alongside the "Marie Antoinette" star, the campaign features actresses Lauren Hutton, Nathalie Love and Rashida Jones, model Maya Hawke, actress and model Laura Harrier, and Anna Sui's niece Chase Sui Wonders. Each shows that beauty, charisma and sensuality have nothing to do with age.
The campaign comprises several short videos, presented on social networks, online and in advertising spots. A first video features all of the 100% female cast together, while a series of short vignettes focuses on the most intimate moments in the lives of these modern-day heroines, such as a "First Kiss," "Crush" or "First Love."
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