Calvin Klein unveils CK One underwear and jeans alongside new fragrance

By

Gabriella Lacombe

Published
Jan 30, 2020

PVH Corp.'s Calvin Klein has unveiled a new collection of CK One underwear and jeans, dovetailing with the launch of the brand's newest fragrance, CK Everyone. 

Carrying on the inclusive messaging of Calvin Klein's unisex CK One fragrance story, the new jeans and underwear collection include wardrobe staples with a "genderless appeal," the brand said in a statement.

Underwear includes styles decorated with graphic prints, monogram logos, repeating roses and new colors in cotton and micro-fiber, while the CK One jeans collection offers a variety of logo tees, graphic hoodies and denim pieces like oversized trucker jackets, denim vests, mom-and-dad jeans, skirts and shorts.

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Later in the season, the brand said it will drop underwear featuring camo prints, color-blocking and ribbed, sock-inspired waistbands, as well as a capsule of underwear and t-shirts made from recycled plastic water bottles. 

The new apparel follows the debut of CK Everyone last week. A gender-free scent, CK Everyone is formulated with naturally derived ingredients and alcohol, is vegan and recyclable, and is packaged in a folding carton that contains 30% post-consumer recycled materials. 

The North America launch of both new releases will be promoted through a special Calvin Klein pop-up in New York City, entitled 'I love Everyone of Me'. Set to run from February 13 to 15, the pop-up will allow visitors to access the new fragrance, underwear and jeans, amid immersive fragrance elements and interactive options.

The collection and fragrance are featured in a new global advertising campaign shot by Glen Luchford, starring musician and actor, Eliot Sumner; skater and photographer, Evan Mock; musician and makeup artist, MLMA; rapper and dancer Priddy the Opp; and models, Cara Taylor and Parker Van Noord.