87 176
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · CLERMONT
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · DACULA
KOHLS
Technical Project Manager, Remote
Permanent · MENOMONEE FALLS
NAVY EXCHANGE
Vending Operations Clerk PT
Permanent · FALLON
NAVY EXCHANGE
Director, Facility Design %26 Construction
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i And Level II) - Various Categories
Permanent · VIRGINIA BEACH
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
By
AFP-Relaxnews
Published
Oct 25, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Can AI make more unique fragrances than a human nose?

By
AFP-Relaxnews
Published
Oct 25, 2018

According to the principal research scientist on an IBM project studying how to use AI for product – specifically perfume – composition, the skill that takes perfumers ten or more years to develop may be learned quicker and more precisely by AI.


DR


Richard Goodwin, along with his research team at IBM and global flavor and fragrance producer, Symrise, "created an AI system that can learn about formulas, raw materials, historical success data and industry trends" bringing perfumers intelligent machine-learning apprentices. Globally speaking, this can save master perfumers time to perfect a fragrance rather than searching for new combinations.

The project was built upon previously done company research that used artificial intelligence to pair flavors and create recipes combined with the more recent Research AI for Product Composition. As a result, a new system using advanced machine learning algorithms to comb through enormous databases of formulas and materials to recognize patterns and new mixtures was conceived. This system, called Philyra, is used to, "design entirely new fragrance formulas by exploring the entire landscape of fragrance combinations to discover the whitespaces in the global fragrance market."

Such a method can be applied to various fields of fragrance from fine fragrances, home care, and beauty care. All these categories require very specific scents based on various fragrance families (like floral, fruity, or musky), especially fine fragrances which are considered works of art. The information that the AI analyzes can then be used to develop fragrances for incredibly specific markets, with Goodwin citing Brazilian millennials as an example.

The algorithms used by Philyra span four main categories: raw material complements and substitutes, raw material dosage, human responses, and novelty level of the composition. With each of these taken into account, Symrise's Philyra successfully designed two perfumes which are expected to go on sale next summer. Before committing these fragrances to the market, however, "the initial formulas... were tweaked by a master perfumer to emphasize a certain note and improve how long it lasted on the skin."

Once it has perfected the algorithms used for creating fine fragrances, Philyra can be modified to other, less luxurious, fields of fragrances like laundry detergents, shampoos, or basically any other beauty or cleaning product we use. Fragrance is integrated into basically every aspect of the human experience: as Goodwin wrote, "the art and science of designing a winning perfume is something humans have explored for hundreds of years," which means perfumers have hundreds of years of fragrances to sift through. With a machine by their side, perfumers can focus on the art and human experience behind a fragrance, rather than trying to find a novel composition.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.