Canada Goose expands response program

By

Jennifer Braun

Published
Jun 25, 2020

Canada Goose announced on Wednesday the expansion of its Canada Goose Response Program with delivery of 20,000 general uniform scrubs to Mount Sinai Health System in New York.

Canada Goose spokesperson, Kate Upton and husband, Justin Verlander, Pitcher for the Houston Astros, also announced they will join Canada Goose by making a monetary contribution to Mount Sinai’s Institute for Health Equity Research (IHER). IHER was created to understand the effects of health issues, including Covid-19, affecting at-risk communities, specifically those that are non-white, low-income, immigrant, uninsured, and LGBTQ+ across all ages, genders and abilities. 

“New York City has played an important role in the story of Canada Goose – the city and its people have embraced our brand. We’re proud to give back to New York and its healthcare workers as they continue their fight against Covid-19,” said Dani Reiss, president & CEO, Canada Goose. 

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“Through their continued support of those affected by this pandemic, Kate and Justin have been an inspiration to many and have made a true impact. We’re happy to make this donation in partnership with them both.”

In response to the Covid-19 crisis back in March, the Toronto-based luxury parka maker was one of many retailers who began leveraging its manufacturing facilities to produce necessary medical gear for frontline healthcare workers and patients across Canada. 

The brand constructed and donated 14,000 units across Canada to hospitals and healthcare facilities battling Covid-19.

It is currently still manufacturing approximately 100,000 units per week and plans to make more than 2 million units in total, all at cost, to address both provincial and federal contracts, which will be fully delivered by October 2020.

In February, Canada Goose also announced a RMB 1 million donation to the Wuhan Charity Federation to help fight the Covid-19 outbreak in Wuhan.

The Canadian company reportedly laid off 125 workers in May, as it starts to limit its wholesale partnerships and focus on its own stores and e-commerce in order to cushion the blow from Covid-19 losses.