Canada Goose launches brim customization program

By

Robin Driver

Published
Oct 24, 2019

Toronto-based outerwear brand Canada Goose is tapping into the growing personalization trend, revealing a new service offering consumers four different hood customization options on six parkas.

 
Through Canada Goose’s new brim customization program, customers can now choose to personalize their purchases with one of the following hood styles: thermal, reflective thermal, light-weight thermal or fur ruff.
 
Each brim offers specific performance advantages, with the thermal option, for example, combining Arctic Tech fabric and down insulation to provide a hardwearing but soft-touch finish. Also made using Artic Tech, the reflective thermal brim adds two reflective strips in order to increase safety for the wearer in conditions with reduced visibility.

Thanks to its uses of high-quality nylon and a lighter down filling, the light-weight thermal brim presents a less encumbering, more flexible option, while the fur ruff offers the best protection against the coldest of environments.
 
The six parkas currently included in the customization program are the Chelsea, the Wyndham, the Carson, the Rossclair and both the men’s and women’s versions of the Chiliwack.
 
The new customization options are available now at select Canada Goose stores, including locations in Short Hills, Montreal, Edmonton, Minneapolis, Chicago and London.