Canada Goose launches recommerce platform 'Canada Goose Generations'

By

Jennifer Braun

Published
Feb 1, 2023

Canada Goose announced on Tuesday a new recommerce platform, launching first in the United States, with plans to expand into Canada later this year. 

Dubbed 'Canada Goose Generations', the authorized reselling platform will keep Canada Goose products in circulation, giving them a second, third and fourth lifetime.

To participate, consumers can trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items.
 
The carefully curated assortment launches with vintage pieces from the brand’s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. 

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Powered by Trove, consumers can trade-in their Canada Goose products online at Generations.CanadaGoose.com, where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card.

“Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, president of Canada Goose. “We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.”

Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada’s North since 2009, complementing its long-trusted product warranty program and repair services. 

The new recommerce platform also builds upon Canada Goose’s purpose platform, Humanature, which unites its sustainability and values-based initiatives.