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Jan 15, 2021
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Canada Goose names Asia-Pacific president, updates board

Jan 15, 2021

Toronto-based outerwear brand Canada Goose announced on Thursday the appointment of Scott Cameron as the president of its new Asia-Pacific region. 

Canada Goose names Asia-Pacific president, updates board. - Facebook: Canada Goose

As of April 1, 2021, Cameron -- who first joined Canada Goose in 2016 as chief strategy and business development officer -- will oversee all marketing and commercial activity within the newly expanded APAC region, which includes Greater China, Japan, South Korea, Australia and New Zealand.

He most recently served as president of the Greater China region, where he was responsible for the development and growth of the brand’s direct-to-consumer channels globally, successfully established Canada Goose’s presence in Asia, and assembled a world-class team.

“Scott has been instrumental in ensuring the highest level of operational excellence throughout our stores globally, building our business in Greater China and providing an exceptional level of support to the executive team for the past five years,” said Dani Reiss, president and CEO.

“This appointment is a reflection of his relentless efforts and the success he has helped to drive in the region.”

The Canadian parka specialist also announced the appointment of Michael D. Armstrong, executive vice president, ViacomCBS, to the Canada Goose board of directors as an independent director, effective immediately. 

Armstrong is a 22-year veteran at ViacomCBS, where he manages relationships with third-party studios and oversees the international sales teams for formats and CBS Newspath service. He is also on the board of PRX, a non-profit media company specializing in audio journalism and storytelling and is member of the Board of Trustees at his alma mater Hampton University. 

“I look forward to Michael’s contributions as a Canada Goose board member, drawing on his extensive expertise in business development and operations throughout the entertainment industry and the world,” said Reiss. “I am confident that his vast entertainment experience will provide a valuable perspective as we continue to execute on our long-term growth strategy.”

Most recently, Canada Goose unveiled its most sustainable parka yet, coinciding with the launch of Humanature - a new purpose-built platform designed to unite its sustainability and values-based initiatives. 

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