Canada's Smythe launches e-commerce

Canadian brand Smythe, well-known for its tailored blazers and loved by celebrities like Gigi Hadid, Beyoncé, Margot Robbie, and Kate Middleton, is finally making its first foray into e-commerce.

ShopSmythe.com officially launched on March 1, carrying the brand’s spring 2017 ready-to-wear collection.

“As a proud Canadian brand and long-time wholesaler, we are looking forward to our first direct and personal connection to our customer,” says Andrea Lenczner, co-designer of Smythe, in a news statement. “This is an opportunity for us to present the Brand the way we design it, as a complete collection,” adds Christie Smythe, fellow co-designer.

Still, international clients will have to wait to order Smythe with just the simple click of a button. At the moment, the brand is only shipping within Canada.

Customers can continue to shop Smythe at select retailers across Canada, the U.S. and internationally, such as Holt Renfrew, Saks Fifth Avenue, Nordstrom, Intermix and online at Neiman Marcus and Shopbop.

The contemporary women’s apparel brand launched in 2004 by lifelong friends Christie Smythe and Andrea Lenczner when they discovered a gap in the market to perfect and bring the women’s blazer outside of the office. Today, the brand has since ventured passed blazers and jackets, and into other ready-to-wear garment types such as blouses, pants, and dresses.

Smythe is headquartered in Toronto, Canada.

Canada's Smythe launches e-commerce

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