Canadian beauty company Deciem opens first freestanding store, plans worldwide expansion

By

Jennifer Braun

Published
Jul 22, 2016

Canadian beauty company Deciem has opened its first freestanding store.
 
The Abnormal Beauty Company store is located in Toronto, Ontario, at 881 Queen street west. The flagship store is approximately 1,000-square-feet and features displays for the company’s nine beauty brands.
 

The company plans to expand worldwide and open about 30 other stores. Retail locations in Seoul, Sydney, Melbourne, and another one in Toronto are under construction, and will be opening later this summer. Stores in the US, UK, Mexico, Spain and elsewehere will open later this year.

Deciem is headquartered in Toronto. They call themselves “The Abnormal Beauty Company” and feature nine beauty brands under its corporate umbrella. The beauty company currently has a growing portfolio of more than 50 products in more than 15 markets.