80 213
Fashion Jobs
Asset Protection Detective, Eastridge - Full Time
Permanent · San Jose
Asset Protection Detective, Stonebriar Centre - Part Time
Permanent · Frisco
Assistant General Manager - South Meadow Square
Permanent · Ithaca
Human Resources Business Partner - Hybrid in Person
Permanent · Kenosha
Senior Financial Analyst, Global Supply Chain Finance
Permanent · Beaverton
North America Merchandise Manager- jd Sports/ Finish Line Men's Lifestyle Footwear
Permanent · Beaverton
Expert Technical Recovery Consultant (Open to Remote Work, Except The Following Locations: sd, vt, And wv)
Permanent · Beaverton
North America Merchandise Manager-Nike Direct Digital Commerce-Kids Performance Footwear
Permanent · Beaverton
Inventory Controls Specialist
Permanent · Beaverton
Technology Director – Consumer Creation Business Intelligence
Permanent · Beaverton
Director, Omni Education Marketing
Permanent · New York
Manager, Performance Marketing Analytics
Permanent · New York
Planner, Global Merchandise Planning
Permanent · New York
Sales Supervisor
Permanent · Oak Brook
Merch Vendor Compliance Analyst
Permanent · Columbus
Retail Sales Manager
Permanent · Spring
District Manager - Atlanta
Permanent · San Francisco
Account Executive
Permanent · New York
Loss Prevention Operations Center Investigator- 3rd Shift
Permanent · Menomonee Falls
Full-Time Sales Supervisor - Hardlines
Permanent · Knoxville
Full-Time Sales Supervisor - Softlines
Permanent · Roseville
Full-Time Sales Supervisor - Hardlines
Permanent · Marion
Oct 9, 2016
Reading time
3 minutes
Download the article
Click here to print
Text size
aA+ aA-

Canadian designer celebrates unisex at Dubai show

Oct 9, 2016

Canadian-Jordanian designer Rad Hourani creates avant-garde designs with a vision: to break all boundaries, starting with gender.

His revolutionary unisex garments were showcased in the Middle East for the first time ever during a show late Friday at Arab Fashion Week in Dubai.

Rad Hourani drops a unisex collection on Friday atArab Fashion Week in Dubai

In thick pieces of material tied up in different styles, male and female models walked down the runway wearing dark sunglasses.

The 34-year-old, an invited member of the Chambre Syndicale de la Haute Couture in Paris, was the first ever designer to present a unisex haute couture collection in 2013.

His Spring-Summer 2017 collection presented in Dubai is a reworked mix of his past archives and aims to showcase "the timelessness" of his 10-year-old genderless works, the soft-spoken designer, wearing a simple black cotton T-shirt and matching trousers, told AFP in an interview.

"People didn't really understand it (unisex) at the beginning," he said. "They were always asking which pieces are for men and which pieces are for women."

"I had to work very hard in the past 10 years to communicate the neutral unisex vision," which has become his signature style, he said.

- 'Free of limitations' -

For Friday's show, Hourani said he re-edited his old collections "in a new way, adding new forms and new shapes."

But it was the first time the designer, known for his clean A-lines and minimalist looks, has worked with draped folds.

"I think working with these shapes in a new drapey and architectural way was an interesting exercise for me," he said.

Behind his work, Hourani has his own unbounded philosophy or "vision", as he likes to call it.

"I live in a way which is free of (the) limitations of gender, race, age or nations," he said. "I see the world as one place and I see the people as one as well."

Through his garments, he tries to offer customers some of this freedom by creating unisex clothing that could be transformed to menswear or womenswear through simple styling such as adding a belt, or tying up the piece in a certain way.

"What I'm trying to do is to create neutral graphic shapes and then to give each individual the options of wearing it: feminine, masculine, casual, or whatever style they like it to be."

"I don't work in a way that I can limit you in the way you style the garment. So my garments are really very transformable in terms of style."

While his fabrics are generally cotton satin, silk, and crepe, he used a plastic-like material for his Dubai collection and added bright colours -- a change from his usually monochrome palette of black, white, grey, and blue.

"This time it's more of a fun show" with the models even appearing wrapped up "like gifts" to celebrate the decade he has spent in the industry, Hourani said with a grin.

- 'Lady Gaga style' -

His designs drew mixed views from the audience with an elderly Iraqi man exclaiming: "They're aliens!" as the models walked past.

But Nora, a Frenchwoman of Arab origin, said she did see some "interesting" pieces which she could consider buying.

"We don't have this kind of fashion here in the Middle East... I see it (as) a bit special," she said after the show. "To understand this kind of design you need to... understand the designer himself how he thinks."

Daryl Scott, a fitness trainer from New York, agreed that "it was pretty interesting. It's different in a good way."

"It's something more like Lady Gaga" style, said Scott, referring to the all-famous American pop star who has already worn Hourani's designs.

But the designer said he does have Arab clients.

"I see a great evolution" in the Arab world in terms of fashion. "We have Emirati clients", male and female and of different ages.

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.