Canadian indie label Okayok opens first permanent storefront

May 21, 2019
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Canadian indie label Okayok inaugurated its first permanent retail location in its hometown of Toronto last month. 

Inside Okayok's first permanent retail location in Toronto. - Okayok

Located in Toronto’s Junction area at 40 Sousa Mendes Street, the boutique houses the brand’s playful contemporary loungewear, as well as the company’s new commercial studio space. 
Founded in 2017 by designer and entrepreneur Adrienne Butikofer, the brand has acquired a loyal community of long-term fans and repeat customers thanks to its niche, and sometimes cheeky, designs. 

Butikofer explained that she was looking for a new space close to home, after being forced out of her former commercial studio space due to a 60 percent rent increase. The designer went on to describe the newly built development as “quiet and peaceful.” 
“It feels fresh and has hip places nearby like MOCA (Museum of Contemporary Art) and the Drake Commissary. I’m looking forward to both observing and experiencing the changes coming to the Junction Triangle over the next few years,” she said in a news statement. 
Currently in store, customers can shop Okayok’s latest styles for spring/summer 2019 via the brand's latest 'The Rejection; Collection. 
Butikofer collaborated with three Toronto artists on the collection where a referential ode is given to an early 90s Canadian brand by graphic designer Carolyn Tripp. A seven-layer northern scene was also designed by Illustrator Allison Burda, and a hand-drawn Oyster graphic was created by artist Diana Lynn Vander Meulen. 
Okayok releases three in-season collections each year. Each line is designed, manufactured, and produced locally with textiles created specifically for the brand by a Canadian mill offering Canadian milled cotton jersey, French terry and fleece, and deadstock vintage wovens, and mesh. 

The label retails for $16 to $265 CDN and is also sold online at okayok.ca and okayokonetsy.com. 

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