Canadian jeweller Korite inks Asia distribution partnership

By

Benjamin Fitzgerald

Published
Dec 22, 2022

Canadian jeweller Korite announced on Wednesday a new partnership with Kaimirra Tutan to distribute its jewellery and ammolite across Asia including Malaysia, Singapore, Thailand, Vietnam, Taiwan and Korea.

Korite said it will be the official supplier of its own luxury jewellery lines for distribution in Asia, and will also supply ammolite gemstones for Kaimirra Tutan's exclusive jewellery collections.

​"Today is an important milestone for Korite. As Korite looks to further expand into Asia, Kaimirra Tutan gives us the ability to reach consumers through their retail stores, e-commerce and wholesale opportunities," said David Lui, CEO, Korite, which  is based out of Calgary, Alberta, and has been producing luxurious Canadian ammolite jewellery since 1979.

"This partnership not only allows us to work with another Canadian company, but it is also an essential element of our future growth and we couldn't be more excited."

The new partnership will give consumers in Asia access to Korite's ammolite, a 71-million-year-old gemstone. This gemstone comes from the fossilization of Ammonite Cephalopods, which are found around in the Bearpaw Formation of Southern Alberta.

Ammolite is the last of the gemstones accepted by the World Jewellery Confederation in the past 300 years. Its rarity placed it alongside the opal, ruby, sapphire and emerald. Most recently, the Province of Alberta declared ammolite as the official gemstone of Alberta.

​"Korite was a natural choice for us as they have set the global standard for Ammolite jewellery, gemstones over the past 40 years," said Addison Foo, co-founder and executive director of Kaimirra Tutan.

"As we continue to expand and grow in Asia, we know our partnership with Korite will allow us to bring the finer things in life to consumers through the world's only multi-coloured, organic gemstone."

Founded in 2010, Kaimirra Tutan is a luxury jewellery brand based in Toronto, Canada. The brand launched its flagship boutique in Midvalley Megamall, Kuala Lumpur in 2022.