Canadian plus-size retailer Penningtons enters the U.S market

By

Jennifer Braun

Published
Aug 11, 2016

Canadian plus-size retailer Penningtons is set to make its arrival in the U.S this month with a special collection launch.
 
The brand's new plus-size women's line, mblm by Tess Holliday, will enter American retailers, Macy's, Nordstrom and Lord & Taylor.
 

The mblm brand was created by Penningtons in collaboration with celebrity blogger and plus-size model Tess Holliday. The brand was first created in 2013.
 
"We are very proud of this collection and what it stands for: individuality, empowerment and femininity. Tess does such a wonderful job of inspiring and encouraging women to be true to themselves," says Ginette Harnois, Penningtons Vice-President of Marketing & Visual Presentation, in a news statement. "Tess truly embodies the essence of the mblm brand: you shouldn't apologize and you shouldn't have to compromise on being you."

The company's venture into the U.S. marks another milestone in its growth strategy.
 
The mblm by Tess Holliday collection will also be sold online at Macys.com, Nordstrom.com and LordandTaylor.com. It is currently available at Penningtons stores across Canada and online at Penningtons.com.
 
Penningtons is a brand of Reitmans (Canada) Limited, a leading specialty retailer in Canada.