Canadian retailers think pink for breast cancer awareness month

By

Jennifer Braun

Published
Sep 16, 2017

October is breast cancer awareness month and a number of Canadian retailers and brands are thinking pink for the initiative.

 
In particular, Canadian retailer, la Vie en Rose has launched an awareness campaign which aims to donate $1 to breast cancer research for every item sold from the Hope & Love PJ collection, bra collection and other selected items.
 
The lingerie retailer pledged to donate a minimum of $100,000 to breast cancer research and have teamed up with two ambassadors, Brett McCully and Caroline Perron, who have survived the disease and had a mastectomy.
 

Iconic Canadian jacket brand Smythe is equally thinking pink for October with an exclusive edition of their famed Duchess blazer, created in the symbolic pink color-way.

Retailing for $595, $50 from the sale of every pink Duchess blazer will be donated to the organization Rethink Breast Cancer. The blazer will be available for purchase on Shopsmythe.com in October.
 

Meanwhile, Canadian jewelry and accessory brand Caroline Neron, takes breast cancer awareness one step further with the launch of a breast cancer jewelry collection. The 3-piece collection now on sale includes 1 necklace and 2 bracelet models with certain proceeds going to the Quebec Cancer foundation.
 
And it’s not the first time Canadian retailers have launched exclusive products and campaigns for organizations. Earlier this year, Canadian plus size retailer Addition Elle partnered with Ovarian Cancer Canada. The partnership included shopping events across Addition Elle stores in Canada as well as a social media campaign, baptized BRAve.
 
In 2010, La Vie en Rose equally introduced Muse, a collection of functional bras for women who have had mastectomies.