×
42 138
Fashion Jobs
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco

Canali breaks out its offer in three divisions

Published
today Jan 13, 2020
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pitti witnessed a major change of gears at Canali, one of the great family-owned Italian tailoring marques, which split its offer into three distinct brand groups.

In a youth orientated step, starting this season, Canali unveiled its three separate yet complimentary collections - Canali 1934, Exclusive, and Black Edition - Canali



In a youth orientated step, starting this season, Canali unveiled its three separate yet complimentary collections -  Canali 1934, Exclusive, and Black Edition.
 
With DJ and singer performing in the dress circle, in a carefully staged presentation inside Teatro Odeon, a plush theater located across a square from Palazzo Strozzi, the fortified family home of the Medici family, the house unveiled the new sartorial triptych.

The brand also projected three videos for each division on a giant screen, very much targeted at today‘s well heeled globetrotters. Punchy yet plush images of major cities and their latest iconic buildings and not that many clothes.
 
"It’s a strategic shift. A very precise decision requiring significant investment. Expressing three different lifestyles," explained CEO Stefano Canali, the third generation of the family to manage the brand.
 
The group also beefed up its global team hiring new talent in marketing and merchandising, production and design in Italy, New York and Shanghai.


Black Edition - Canali

 
Black Edition certainly had plenty of punch, a very dark collection incorporating elements of puffers, multi pocket waistcoats, parkas, harnesses and hybrid ideas. The mannequins even wore knit beanies, not traditionally a Canali look.
 
"It is for a younger audience, more dynamic, urban and active. But it also coudl be our existing clients at a different moment in their lives," the CEO added.
 
On the other hand, Canali 1934 riffed on classic elements from the house's archives, pieces that have written the history of the brand, though lightened and deconstructed for today.
 
Finally, Exclusive is focused on essential elements in a gentleman’s wardrobe with fluid volumes and more artistic proportions.


Exclusive - Canali

 
"Exclusive is all about the highest sartorial craftsmanship," underlined the CEO.
 
"The market has evolved and we want to keep on serving different customers from the USA to China. So, this is authentic Canali but with a new twist."
 
Worldwide, Canali currently controls 40 directly-owned stores, and 130 franchises stores. Plus, they serve over 1,000 wholesale doors globally. The USA remains its largest market with 40% of total sales, China ranks second with just under 20%, then come Russia, Canada and Italy in order of importance. To spur growth, the house is adding more sales points in China both retail and wholesale.
 
Canali is a family owned company with a managerial organization. "That allows us to set medium term goals and not be in any hurry to obtain quarterly results while remaining financially sound," insisted the CEO.
 
Annual turnover is "slightly underneath" 200 million euros, making the brand an attractive target for an investment firm.
 
"Yes, we have been contacted. But being a family company means the brand is part of our life. So we are happy with how things are," said Canali, who speaks excellent English due to time spent 25 years ago working in foreign exchange in New York after university.
 
His definition of Canali?
 
"Sartorial craftsmanship, attention to detail and high quality materials."
 

Copyright © 2020 FashionNetwork.com All rights reserved.