Canvas by Lands' End unveils 'Portraits' campaign by The Sartorialist
The introduction of the Portraits on Canvas campaign takes place in New York City and features a diverse group of people chosen by Schuman through a public casting call. The result is the Sartorialist’s signature street style take on the new Canvas by Lands’ End collection. Portraits on Canvas will continue with each season's collection launch and will be shot in different cities around the world.
"Working with The Sartorialist to create the introductory collection of 'Portraits on Canvas' has been incredibly exciting," said Alessandro Carnicella, Senior Director, Lands' End. "To witness how this unique point of view can add a certain street-style frisson to the sophisticated elegance of Canvas by Lands' End is a revelation. This is the start of an inspiring partnership with one of the most respected and influential figures in fashion, as we expand the international awareness of Canvas by Lands' End."
Canvas by Lands’ End, the Lands’ End contemporary line, launched in April 2016 and is inspired by the freedom of artistic expression. The new collection is designed in America and produced in Italy.
The Portraits on Canvas campaign will be featured on the Lands’ End website and social media channels, as well as The Sartorialist’s social media accounts.
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