×
106 816
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Outlet Associate, Upper West Side - Full Time
Permanent · New York
BLOOMINGDALE'S
Asset Protection Detective, Lenox Square - Full Time
Permanent · Atlanta
KOHLS
Full-Time Loss Prevention Associate
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Downey
KOHLS
Full-Time Loss Prevention Officer
Permanent · Elk Grove
ATHLETA
General Manager - Foothills Mall
Permanent · Fort Collins
TJ MAXX
Loss Prevention tj Maxx Detective
Permanent · Burlington
TJ MAXX
Loss Prevention tj Maxx Detective
Permanent · Woodinville
HOMEGOODS
Retail Homegoods lp Detective Full Time Hiring Immediately
Permanent · Wheat Ridge
MARSHALLS
lp Detective
Permanent · El Cerrito
HOMEGOODS
Retail Homegoods lp Detective Full Time Hiring Immediately
Permanent · Lakewood
TJ MAXX
lp Detective
Permanent · Brooklyn Center
TJX COMPANIES
Security Operations Center Operator- 3rd Shift
Permanent · Marlborough
TJX COMPANIES
Loss Prevention Supervisor
Permanent · Los Angeles
HOMEGOODS
Retail Homegoods lp Detective Full Time Hiring Immediately
Permanent · Aurora
HOMEGOODS
Retail Homegoods lp Detective Full Time Hiring Immediately
Permanent · Centennial
TJ MAXX
Loss Prevention tj Maxx Detective
Permanent · Bellevue
TJX COMPANIES
Loss Prevention Business Intelligence Analyst
Permanent · Marlborough
MACY'S
Manager, Asset Protection
Permanent · Concord
MACY'S
Manager, Asset Protection Multi Store - First Colony & Pearland
Permanent · Sugar Land
COTY
Senior Marketing Manager, Calvin Klein
Permanent · New York
COTY
Global Marketing Manager, Marc Jacobs, Consumer & Brand Marketing
Permanent · New York
Advertisements
Published
Jul 16, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Cardi B stars in surreal new Reebok campaign

Published
Jul 16, 2019

Boston-based sports and footwear brand Reebok has unveiled an unusual new campaign starring American rap superstar Cardi B and the Reebok Classic Club C Vintage sneaker.


The Reebok film entitled “Nails" sees Cardi B tie the laces of her sneakers with magically extending nails as she gets her hair done in a beauty salon - Reebok

 
Hitting digital, social and traditional media platforms, the fully integrated campaign is anchored by a one-minute short film entitled “Nails,” which sees Cardi B tie the laces of her sneakers with magically extending nails as she gets her hair done in a beauty salon.

Along with the Classic Club C Vintage, which began life as a performance tennis shoe in the 1980s before becoming a streetwear staple, the rapper can also be seen wearing the Reebok Classic Vector Crew.

Part of Reebok’s larger “Sport the Unexpected” campaign, which kicked off in March with “Storm the Court,” an equally surreal 90-second video featuring the Reebok Aztrek Double, “Nails” seeks to channel Cardi B’s convention-defying personal style and challenge ideas about what a sportswear campaign can be.


Along with the Classic Club C Vintage, which began life as a performance tennis shoe in the 1980s before becoming a streetwear staple, the rapper can also be seen wearing the Reebok Classic Vector Crew - Reebok

 
“The ‘Sport the Unexpected’ campaign celebrates bold, unapologetic risktakers who reshape culture – those who are anything but expected. We could not think of a better embodiment of that message than Cardi B,” said Reebok’s senior director of global marketing, Inga Stenta, in a release.

“Working with Cardi on ‘Nails’, we aimed to create a moment that is authentic to Cardi while breaking convention and doing something more engaging than a typical celebrity cameo.”

"Nails" starring Cardi B

 
And Reebok looks to have found a strong brand partner in the rapper, with social commerce app Poshmark naming her as one of the most influential celebrities for consumers earlier this year, after her collaboration with Fashion Nova led to a spike in both listings and purchases of the brand’s products on the platform.
 
“Nails” was created for Reebok by San Francisco-based ad agency Venables Bell & Partners.

Copyright © 2021 FashionNetwork.com All rights reserved.