×
43 013
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh
OLD NAVY
Assistant Manager, Customer Operations - Holly Springs Towne Center
Permanent · Holly Springs
OLD NAVY
Assistant Manager, Customer Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Customer Operations - Lycoming Mall
Permanent · Pennsdale
OLD NAVY
Assistant Manager, Merchandising - Downtown Crossing
Permanent · Boston
OLD NAVY
Assistant Manager, Customer Operations - Daytona Beach Tanger
Permanent · Daytona Beach

Caribbean Joe relaunched by Sequential Brands Group

Published
today Jul 10, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New York-based Sequential Brands Group announced on Tuesday that it has given its Caribbean Joe brand a comprehensive refresh, expanding its offering into a range of new categories with the signing of a flurry of new partnerships for fragrance, sportswear, women’s pajamas and loungewear, and kid’s swimwear.
 

Caribbean Joe will be expanding into a range of new categories - Instagram: @caribbeanjoeofficial


The relaunch will see Caribbean Joe team up with NYC-based apparel manufacturer the Levy Group for the production of its men’s and women’s sportswear, while Dreamwave has been entrusted with the brand’s women’s pajama and loungewear offering.
 
Rounding off the casualwear brand’s list of new partners, Bellevue Brands – the same perfume producer called in by Sequential to kick start the category at its Joe’s brand at the end of June – will henceforth also be handling Caribbean Joe’s fragrances.

“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laidback attitude that consumers love,” explained Karen Castellano, president of Sequential Brands Group’s fashion division, in a release. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
 
Sequential has been busy reorganizing its brand portfolio over the last few months, in an attempt to get its business back on track. The company recently completed the sale of the Martha Stewart and Emeril Lagasse brands to Marquee Brands as it moves to refocus itself around its fashion labels, which, aside from Caribbean Joe, include William Rast, Ellen Tracy, Heelys and Jessica Simpson.
 
Evident in the relaunch of Caribbean Joe, as well as in the fragrance deal recently signed for Joe’s, this shift in focus towards developing Sequential’s apparel and footwear brands can also be seen in the release of yoga lifestyle brand Gaiam’s first personal care range last month.
 
In the first quarter ended March 31, 2019, Sequential’s net loss was $125.3 million, while net revenues totaled $36.9 million, down 3.1% from the prior-year period.

Copyright © 2019 FashionNetwork.com All rights reserved.