Castore adds boxer Joe Joyce to ambassador list

By

Nigel TAYLOR

Published
Apr 11, 2023

UK premium sportswear brand Castore has added yet another professional sport to its ever-growing roster. The very busy brand, which introduced golfing and motor racing collections just last week, has now turned its attention to boxing.

World Boxing Organisation (WBO) Interim Heavyweight Champion Joe Joyce has become its newest brand ambassador for 2023. The athlete, who currently has 15 wins under his belt, is the first tier-one boxing ambassador to join the Castore family.

Joyce, who won the WBO Interim Heavyweight title last September “is now on the way to becoming the world’s number one with an unbeaten record and the highest KO percentage (14) in the heavyweight division”, says Castore of its newest signee.

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The timely announcement into the main boxing arena comes ahead of the Joyce vs Zhang fight in London on 15 April with its man defending his title in the 12-round bout.

Joyce said: “I’m determined to become a best heavyweight in the world, and I’m always striving to improve and develop my skills, and I’m confident that Castore’s high-performance, technical garments will help me to achieve these goals."

Sam Lucas, Chief Partnership Officer at Castore, added: “With the upcoming Joyce vs Zhang fight just days away, now is the perfect time to announce this undefeated athlete as our latest brand ambassador."