×
77 556
Fashion Jobs
LEVI'S
Maintenance Planner
Permanent · Hebron
COACH
General Manager - Coach 444 n. Michigan Avenue
Permanent · Chicago
JCREW
Associate Manager
Permanent · New York
H&M
h&m Retail Visual Keyholder
Permanent · SPRINGFIELD
PVH
Design Director, Women’s Wovens - Calvin Klein
Permanent · New York
LULULEMON
Visual Merchandising Specialist | Maryland Plaza, st. Louis
Permanent · St. Louis
URBN
Urbn Senior Human Resources Manager
Permanent · KANSAS CITY
URBN
Urbn Senior Human Resources Manager
Permanent · KANSAS CITY
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Romeoville
KOHLS
Full-Time Stockroom Operations Supervisor
Permanent · San Marcos
CENTRIC BRANDS
Associate Manager, Production
Permanent · New York
L'OREAL GROUP
Clerk-Shipping
Permanent · North Little Rock
NORDSTROM
Retail Stock - Hamilton Crossing Rack
Permanent · Allentown
NORDSTROM
Retail Stock - Clearwater Rack
Permanent · Clearwater
NORDSTROM
Retail Stock - Carmel Mountain Plaza Rack
Permanent · San Diego
NORDSTROM
Asset Protection - Security Ambassador - Westfarms
Permanent · Farmington
NORDSTROM
Asset Protection - Agent - Christiana Mall
Permanent · Newark
NORDSTROM
Retail Stock - Potomac Mills Rack
Permanent · Woodbridge
NORDSTROM
Asset Protection - Agent - Tysons Corner Center
Permanent · McLean
NORDSTROM
Retail Stock - Rookwood Pavilion Rack
Permanent · Cincinnati
NORDSTROM
Asset Protection - Coordinator - Gainesville Distribution Center 799
Permanent · Gainesville
NORDSTROM
Asset Protection - Agent - Sunvalley Shopping Center Rack
Permanent · Pleasant Hill
Translated by
Nicola Mira
Published
Apr 26, 2018
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Caudalie plans to open more boutique spas in Italy after positive 2017

Translated by
Nicola Mira
Published
Apr 26, 2018

French natural cosmetics brand Caudalie, whose products are based on the principles of vinotherapy, using vine and grape extracts, is planning to open more boutique spas in Italy.

The country is Caudalie’s second-largest European market after France, as FashionNetwork.com learned at the Cosmofarma 2018 trade show from Paolo Pozzan, the Sales Director Italy for Caudalie since last October.


Paolo Pozzan, Sales Director Italy for Caudalie - Ph: Elena Passeri - FashionNetwork.com

 
“I look after the wholesale channel in Italy, which accounts for 94% of [Caudalie Italy’s] total revenue. In 2017, this was €17 million, up 17% over 2016, while the industry grew on average 0.2%. We are distributed in 2,440 pharmacies and our target is to reach a maximum of 2,600. Here at Cosmofarma alone we received about 250 requests; we will select about thirty of them, we are targeting top-notch openings,” said Pozzan.

“We are planning to expand our direct retail channel. We currently have a boutique spa in Milan, and we would like to open others within a year, possibly in Rome, Florence and Naples. Our retail expansion will also be bolstered by the arrival at the end of May of a new general manager, who will specifically look after the retail channel,” added Pozzan.

The former Country Manager of Caudalie Italy, Andrea Magnaguagno, has in fact taken on the position of General Manager USA and Canada.
 
Globally, Caudalie generates a revenue of about €200 million, of which €55 million comes from its domestic market, France. The other leading countries after Italy are Germany (worth €15 million), Spain (€13 million), Belgium (€8 million) and Greece (€2 million).


The Caudalie Premier Cru line - caudalie.com


In the USA, Caudalie introduced a new spa concept, the 'Appartement', the French word for a flat, whose interiors are inspired by the founders' Parisian home.

The ‘Appartement’ doesn't sell products directly, but it’s a venue where, as well as testing Caudalie products, customers can relax and enjoy a tisane or a glass of wine. Caudalie currently operates four of these spas in New York and one in Los Angeles.

“About 70% of our US revenue is produced by the perfumery chain Sephora, since the pharmacy and parapharmacy channel, our traditional distribution channel in Europe, doesn’t quite exist in the USA,” added Pozzan.
 
Meanwhile, at the Cosmofarma trade show in Bologna, Caudalie has launched the Thé de Vigne range, featuring a fragrance, body lotion and body oil, and also introduced a revamped shower gel and shampoo line.

Copyright © 2023 FashionNetwork.com All rights reserved.