CFDA introduces Innovation Award presented by Amazon Fashion, names Skims inaugural recipient
Presented as part of the 2022 CFDA Fashion Awards, the Innovation Award aims to recognize a fashion visionary, leading with technology and innovation in branding/marketing, social media, customer engagement, performance, or product development, that shapes how customers are shopping for fashion.
To this end, Skims has been recognized for creating the next generation of underwear, loungewear, and shapewear. The brand innovates by continuously expanding its selection and introducing new categories with inclusive styles at accessible price points.
Skims co-founder and creative director Kim Kardashian, co-founder and CEO Jens Grede, and founding partner and chief product officer Emma Grede will accept the award at this year’s CFDA Fashion Awards.
“Skims is delighted to be recognized as the first-ever recipient of the Innovation Award presented by Amazon Fashion. Thank you to the CFDA and Amazon Fashion for acknowledging our efforts in the industry as we continue to innovate to find solutions for all customers,” Kardashian, Grede, and Grede said in a joint statement from Skims.
The 2022 CFDA Fashion Awards will take place on Monday, November 7, at Cipriani South Street at Casa Cipriani in Manhattan. The event will be co-hosted by CFDA members Joseph Altuzarra, Gabriela Hearst, Aurora James, Lazaro Hernandez, and Jack McCollough.
“Fashion relies on true visionaries to push the envelope and propel our industry forward,” said CFDA CEO Steven Kolb.
“With Skims, Kim, Emma, and Jens have pioneered new technology in the process of reinventing the concept of solutions-oriented shapewear. Together with our CFDA Fashion Awards partner Amazon Fashion, which is a continuous innovator on behalf of customers, the CFDA is incredibly proud to honor Skims with the inaugural Innovation Award.”
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