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Champion launches capsule collection with Coca-Cola

Published
today Nov 26, 2019
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Champion has partnered with Coca-Cola for a retro capsule collection.


Champion


The Champion X Coca-Cola collection offers a range of men’s and women’s apparel like joggers, crop sweatshirts, t-shirts, hoodies and dresses, as well as accessories like hats, socks, slides and bags.

Pieces are decorated with logos from both brands, and feature designs and a bright color scheme inspired by the classic Coca-Cola bottle, particularly by the iconic soda brand’s 1980s era, as well as the overall vibrant aesthetic of the decade.

Special design touches include high-gloss glass bottle artwork, embroidery and chenille accents. 

“We are excited to partner with a world-beloved brand like Coca-Cola on this collection that resonates across cultures and personalities,” said David Robertson, director of Champion brand marketing.

“Consumers have grown up drinking Coca-Cola and wearing Champion, leading us to create designs that inspire nostalgia while being on the cutting edge of style. Coca-Cola is the latest brand partnership in Champion’s growing portfolio of collaborations that have pushed design boundaries while never wavering from our core commitment to top quality, highly functional products.”

The collection is available now at six of Champion’s brick-and-mortar stores across the U.S., inside Champs Sports and Foot Locker stores in the U.S. and Canada, online at eastbay.com, champion.com and at Footaction stores nationwide.

The collab follows Coca-Cola’s vintage-inspired fashion collaboration with Japanese label Facetasm, unveiled in June. 

Champion continues to be a top performer for parent company HanesBrands, which reported that the sportswear brand accounted for much of its revenue growth for the third quarter ended September 28, 2019.

With its global sales increasing 25% for the quarter—excluding the U.S. mass channel—Champion recently upped its international expansion through a distribution deal with LF Corporation announced earlier this month.  

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