Champs Sports launches new 'Homefield' retail concept
Champs Sports, part of Foot Locker, Inc., unveiled on Monday a new retail concept in Pembroke Pines, Florida.
Dubbed 'Champs Sports Homefield', the location is the brand's first iteration of its new Homefield concept, which aims to create a true home for the modern athlete. At over 35,000 square feet, the store is also the largest of any Foot Locker subsidiary in the world.
To get there, Homefield offers a range of performance and lifestyle products, services and experiences to cater to the dynamic and versatile athletes' life. Specialized services include a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system.
Homefield also features a wide assortment of apparel, sneakers and equipment for an array of team sports and trainings, along with nutritional and recovery products to serve modern needs. The selection comes from brands such as Adidas, New Balance, Nike, Puma and Under Armour, as well as new brands and product categories including Brooks, Hoka, Gaiam Yoga, Hyperice, and GNC Health & Nutrition, as well as Foot Locker, Inc. owned brands.
In particular, the store will also serve as a destination for local running enthusiasts, offering over 65 different performance running styles and a try-on treadmill to aid in finding the perfect pair of running shoes.
"At Champs Sports, we are committed to listening to our consumers. We've been a part of athletes' lives since inception and this new Homefield concept directly caters to their total needs," said Guy Harkless, senior vice president and general manager of Champs Sports and Eastbay.
"We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”
The official grand opening will take place this weekend where guests will have the opportunity to partake in workout classes and activities. Homefield will equally offer ongoing programming like events and workshops aimed at bringing the community together in celebration of all sports and athletes.
In continuing with Champs Sports' community-driven mission, the store will feature a "Wall of Game," honoring those in the community who make and have made a positive contribution to local sports.
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