Champs Sports unveils exclusive Fila x Rugrats collection
today Feb 20, 2019
Riding the wave of the 90s nostalgia trend, Foot Locker-owned athletic retailer Champs Sports has revealed an exclusive Fila x Rugrats apparel and footwear capsule collection for adults and kids alike, set to launch later this month.
The capsule includes special-edition versions of three classic Fila sneaker models for men and kids – the Disruptor 2, the Original Fitness Tape and the Ray Tracer – decorated with logos and characters from the iconic cartoon show launched by Nickelodeon in 1991.
The Fila Disruptor 2 x Rugrats features the sportswear brand’s signature white, navy and red color palette and is co-branded with Fila and Rugrats lettering, while the Fila Original Fitness Tape x Rugrats is navy blue and features printed taping decorated with characters from Rugrats.
Adapting one of the brand’s newer models, the red Fila Ray Tracer x Rugrats is embellished with pops of bright green in homage to Reptar, the famous T Rex character from Rugrats, who also appears on the shoe alongside the Fila logo.
All three styles come with dual-colored laces, Fila and Rugrats logo hits and sock liners.
The collection also features eight apparel pieces for men, including hoodies and t-shirts decorated with large graphics such as a fusion of the Fila and Rugrats logos, and a polaroid of the cartoon’s characters.
“At Champs Sports we are constantly looking for new ways to tap into youth culture, through disruptive and innovative concepts,” said Champs Sports VP of marketing Jason Brown in a release. “With this exclusive FILA x Rugrats Collection, we are not only allowing devoted fans to celebrate one of the all-time greatest cartoons, but we're collaborating with FILA, a brand that has had one of the greatest resurgences of late in fashion.”
To support the capsule’s launch, Champs Sports has released an episode of its Ill-ustrated web series dedicated to the history of Rugrats and will also be hosting an event at its Times Square, New York store on February 23, offering visitors caricatures, gifts with purchase and music from DJ Mick.
The Fila x Rugrats collection will be available to purchase exclusively at Champs Sports retail locations in the US and Canada, as well as on the company’s e-commerce platform from February 22.
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