82 640
Fashion Jobs
NEWELL
sr Analyst, Treasury
Permanent · NORWALK
NEWELL
Operations Manager
Permanent · FISHERS
NEWELL
Account Manager, Rubbermaid Commercial Field Sales
Permanent · NEW ORLEANS
AMRG
Sales Supervisor - Full Time
Permanent · ORLANDO
AMRG
Sales Supervisor- Full Time
Permanent · CABAZON
AMRG
Sales Supervisor - Full Time
Permanent · WOODBURY
AMRG
Sales Supervisor - Part Time
Permanent · WOODBURY
NORDSTROM
Asset Protection - Agent - Westfarms
Permanent · FARMINGTON
NORDSTROM
Asset Protection - Agent - LA Jolla University Town Center
Permanent · SAN DIEGO
NORDSTROM
Retail Stock - Tampa Rack
Permanent · TAMPA
NORDSTROM
Asset Protection - Agent - Southlands Rack
Permanent · AURORA
NORDSTROM
Retail Stock - Glendale Fashion Center Rack
Permanent · GLENDALE
NORDSTROM
Manager - Operations - Galleria at Roseville
Permanent · ROSEVILLE
NORDSTROM
Asset Protection - Security Ambassador - Valley Fair
Permanent · SAN JOSE
NORDSTROM
Retail Stock - Northbrook Rack
Permanent · NORTHBROOK
NORDSTROM
Asset Protection - Agent - Valencia Promenade Rack
Permanent · SANTA CLARITA
NORDSTROM
Asset Protection - Agent - Pentagon Center Rack
Permanent · ARLINGTON
NORDSTROM
Asset Protection - Agent - The Gardens
Permanent · PALM BEACH GARDENS
NORDSTROM
Asset Protection - Agent - Pinole Vista Crossing Rack
Permanent · PINOLE
NORDSTROM
Asset Protection - Agent - Gateway Rack
Permanent · AUSTIN
NORDSTROM
Retail Stock - Mountain Grove Rack
Permanent · REDLANDS
TORRID
Keyholder
Permanent · DALLAS
Translated by
Nicola Mira
Published
Sep 28, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Chanel buys British men’s swimwear label Orlebar Brown

Translated by
Nicola Mira
Published
Sep 28, 2018

A few days after acquiring a 20% stake in the F.P. Journe watch brand, Chanel set a new industry in its sights, and bought British high-end men’s swimwear and board shorts label Orlebar Brown. The purchase, whose worth has not been disclosed, was made from the label’s founder Adam Brown, the Piper investment fund and a few minority shareholders.


A visual from the Orlebar Brown e-shop - DR


“Besides the fact that we share the same values and the same approach towards quality and know-how, this acquisition offers an ideal opportunity for synergies between Orlebar Brown and Eres,” said Philippe Blondiaux, Chanel’s global CFO. Orlebar Brown’s acquisition does in fact provide a men’s counterpart to Eres, the lingerie and women’s swimwear label bought by the Chanel group in 1996.

As a digital native business, Orlebar Brown could enable Eres to boost its digital expertise and optimise its omni-channel distribution strategy. Orlebar Brown can instead “benefit from the retail experience and know-how of a long-established player in the high-end beachwear segment,” said Blondiaux.

Adam Brown, who founded Orlebar Brown in London in 2007, will continue to act as the brand’s creative director, alongside CEO Paul Donoghue. Orlebar Brown was actually launched as an online brand eleven years ago, and 40% of its current sales is generated via its e-tail site. The label then went on to create a brick-and-mortar network of 24 directly owned stores in 11 countries, and is also available at over 250 specialised retailers.

Orlebar Brown has 129 employees and its headquarters are located in London. Under Chanel’s aegis, it will continue to pursue its digital strategy and to expand internationally, opening new stores in the USA, Europe and Asia.

 
 

Copyright © 2024 FashionNetwork.com All rights reserved.