×
59 054
Fashion Jobs
LEVI'S
Senior Analyst, Global DTC Business Analytics
Permanent · Remote
SALLY BEAUTY HOLDINGS LLC
IT Senior Manager, Ios/Android And Web Development
Permanent · Denton
GAP INC.
Asset Protection Coordinator - Kansas City
Permanent · Kansas City
GAP INC.
Regional Manager, Asset Protection - Great Plains
Permanent · Denver
GAP INC.
Manager, Strategic Sourcing- Operations
Permanent · Groveport
GAP INC.
Asset Protection Lead - tn
Permanent · Gallatin
NORDSTROM
Asset Protection Service Ambassador - Desert Ridge Rack (Phoenix, az)
Permanent · Phoenix
NORDSTROM
Finance Manager - Supply Chain
Permanent · Seattle
NORDSTROM
Asset Protection Agent - Desert Ridge Rack (Phoenix, az)
Permanent · Phoenix
PUMA
Junior Human Resources Business Partner
Permanent · Carlsbad
PUMA
sr. Director, Sales - City Specialty
Permanent · Somerville
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, International Market Place
Permanent · Honolulu
AESOP
Full-Time Retail Consultant | Free Market
Permanent · Denver
AESOP
Part-Time Retail Consultant | Free Market
Permanent · Denver
NEIMAN MARCUS
Men's Sales Manager - Fashion Island
Permanent · Newport Beach
TALENT
Production Manager - Footwear
Permanent · New York
MACY'S
Asset Protection Detective, Queens Center - Standard Part Time
Permanent · New York
MACY'S
Asset Protection Detective, Lakeline Mall - Full Time
Permanent · Cedar Park
MACY'S
Asset Protection Detective, Florida Mall - Full Time
Permanent · Orlando
MACY'S
Manager, Omni Operations
Permanent · Columbus
MACY'S
Manager, Style Merchandise Execution
Permanent · Auburn
MACY'S
Senior Manager, Government Risk & Compliance
Permanent · Johns Creek
Translated by
Isabelle Crossley
Published
Mar 9, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Chanel launches Lipscanner app

Translated by
Isabelle Crossley
Published
Mar 9, 2021

Chanel’s beauty division has made its foray into augmented reality with Lipscanner, an app designed to recognise and virtually test out lipstick shades. 


Chanel's new Lipscanner app


The app was developed entirely in-house and is available on the Apple Store in around 20 countries including France, the US, and Japan. The app enables users to take a photo of a colour in a magazine, a social media network, a item of clothing,  or a face and be offered a product which is the closest to it from among the 400 Chanel brand lip products. 
 
As the result of a collaboration between Chanel’s CX Lab (connected experience lab) and  the brand’s makeup design studio, which created an exclusive algorithm, Lipscanner is also able to discern the finish of a lip product as matte, satin, or gloss. 

In addition, the app’s Virtual Try On function enables users to virtually test out the identified lip product on their own lips. The app then provides the user with a direct link to purchase  their new desired lip product from Chanel’s e-commerce site. 
 
Recently, beauty brands such as Essie nail polish (part of L’Oréal group) and Anastasia Beverly Hills, a brand specialising in eyebrows, have also launched their own augmented reality apps. This also acts as a way to boost makeup sales, which have been strongly impacted by the global pandemic and its succession of lockdowns. 
 
 

Copyright © 2022 FashionNetwork.com All rights reserved.