Charli XCX is heralding the start of the holiday season with a sexy new campaign for Agent Provocateur.

The singer has been unveiled as the face of the luxury lingerie brand's Holiday 2019 campaign, for which she stars in a video clip titled ‘Saddle Up, Santa!' that sees her channel her inner rodeo queen. According to Fashionista, the label snapped her up to "pay homage to country-western and the Deep South with a Rhinestone Rodeo." Astride a mechanical bull, the musician models multiple different looks, complete with accessories such as cowgirl hats and sparkly gloves.

"This holiday season, Charli sleighs like a Rodeo Queen you've never seen, showing us a thing or two about power, grace and commanding the spotlight," Agent Provocateur explains via YouTube.

"Shooting the Saddle Up Santa campaign with AP was absolutely iconic and I can't wait for you to see the full thing!" the singer told her 3.5 million Instagram followers.

The news marks the latest milestone in a big year for Charli, who released her third studio album ‘Charli' back in September. The star also features in the Netflix series "I'm With The Band: Nasty Cherry," which makes its debut this month.