Charlotte Russe relaunches U.S. retail locations

By

Gabriella Lacombe

Published
Jun 7, 2019

Teen brand Charlotte Russe has relaunched five retail outlets across the United States under its new owner, YM Inc.

Charlotte Russe saw mass store closings earlier this year after Charlotte Russe Holdings Corporation, the brand’s parent company, filed for bankruptcy in February. In March, the Charlotte Russe brand and related intellectual property was purchased by YM Inc., a Canadian fashion company.

The brand’s relaunch began on Thursday with the opening of five out of 100 planned locations. Newly opened stores include locations in Southland Center in Michigan, Cumberland Mall in Georgia, Willowbrook Mall in New Jersey, Park City Center in Pennsylvania and Monmouth Mall in New Jersey.

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The Charlotte Russe e-commerce platform relaunched on June 3.

"We are thrilled to be bringing Charlotte Russe retail outlets back for customers who love the brand's affordable on-trend fashions," said Eric Grundy, CEO of YM. "The brand is a great fit for our growth strategy and our mission to exceed customer expectations by delivering fast fashion at amazing value."

Currently, YM operates more than 560 stores from multiple brands across North America. In addition to the Charlotte Russe brand, YM’s portfolio also includes denim brand Bluenotes, teen brand Stitches, sports and lifestyle retailer West49 and affordable lifestyle retailer Urban Planet, among others.