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Published
Oct 9, 2018
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Charming Charlie names new executives

Published
Oct 9, 2018

Charming Charlie has announced several changes at the executive level, promoting Rob Adamek to the role of chief operating officer; Joy Garcia as senior vice president and chief marketing officer; and increased Jason Warr's responsibilities as vice president of e-commerce.


The company announced Rob Adamek as Chief Operating Officer; Joy Garcia as Senior Vice President and Chief Marketing Officer; and has increased Jason Warr's responsibilities as Vice President of E-Commerce. - Via Charming Charlie



Adamek has served as the company's chief financial officer since 2016, and will continue to conduct operational support to stores, e-commerce, merchandising, and marketing departments in his new role.

Additionally as chief operating officer, Adamek will supervise legal, lease administration, indirect procurement, loss prevention and facilities operations. 

"[Adamek] understands the culture of this business and what we are trying to accomplish, not just today, but years down the road," said Lana Krauter, CEO of Charming Charlie. "We know he is the right person to lead critical functions such as Finance, IT, Logistics, Human Resources and Real Estate."

Garcia will replace Sheila Field as senior vice president and chief marketing officer, as Field transitions to a role on the Charming Charlie board of directors. In a press release, the company said Garcia will help guide Charming Charlie as it exits chapter 11 bankruptcy

Garcia has held previous executive roles at Stage Stores, Dell Consumer and Small Business and Travelocity, in addition to holding early marketing experience at JPMorgan Chase in New York.

The company also announced that Jason Warr will expand his role as vice president of e-commerce, and will now oversee the brand's digital marketing strategy.

Based in Houston, Texas, Charming Charlie retails a range of women's apparel and accessories. The company currently operates over 260 stores in the United States, as well as an e-commerce platform. 

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