Chiara Ferragni opens first US pop up at The Grove in LA

By

Obi Anyanwu

Published
Nov 21, 2016

Chiara Ferragni, the blogger-turned-designer, has opened a pop up at The Grove in Los Angeles on Saturday.

 Ferragni has made her namesake footwear label and her line of accessories available at the temporary store, as well as a capsule collection of women’s apparel. Select styles from the label’s spring 2017 collection are also available exclusively at the pop up.
 
The designer launched her footwear line in 2013 after focusing solely on her blog, The Blonde Salad. Chiara Ferragni shoes are handmade entirely in the south of Italy and are designed by up-and-coming designers Patrizio Vita, Chiara Capitani and Gilda Ambrosio under Ferragni’s direction. Today, the footwear label is available at over 300 stores worldwide.

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To promote her namesake label, Ferragni has also hosted pop up stores at Le Bon Marché in Paris, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London and Level Shoe District in Dubai. The holiday pop up opening at The Grove marks Ferragni’s first US pop up location.
 
Ferragni co-founded The Blonde Salad with Riccardo Pozzoli in 2009, and the website quickly evolved from an outfit blog to a 360 degree digital platform. Through the blog, Ferragni quickly became a fixture at the major fashion weeks around the world.
 
The pop up at The Grove will remain through the holidays and will close on January 2nd.