Chiara Ferragni joins Amazon's 'Making The Cut'

By

Gabriella Lacombe

Published
Jul 18, 2019

Italian fashion influencer and entrepreneur Chiara Ferragni will be joining Amazon Prime Video’s ‘Making the Cut’ alongside Heidi Klum and Tim Gunn. 

The Milanese style blogger will be featured on the upcoming fashion competition show as part of the judging panel.

Making the Cut is hosted and produced by Heidi Klum and Tim Gunn, and will premiere exclusively on Amazon Prime Video in 2020 in more than 200 countries and territories worldwide.

The Amazon Original series will take place in Tokyo, as it films in some of the world’s most iconic fashion destinations, Amazon said in a press release, and will bring together 12 entrepreneurs and designers from around the globe to compete.

Looks from Making the Cut will be shoppable on Amazon, and the winner of the series will receive $1million to invest in their brand. 

Ferragni is among the lineup of previously announced judges and guest judges including Naomi Campbell, Nicole Richie, Carine Roitfeld, and fashion designer Joseph Altuzarra.

Ferragni is the founder of the internationally renowned style blog, 'The Blonde Salad', which currently boasts 796k followers - a number further bolstered by the 16.9 million followers Ferragni has amassed on her personal Instagram account.

A 2015 Harvard Business School report projected annual revenues of at least $9 million for the style blogger and her team, and in 2017 Ferragni was named as Forbes 'Most Powerful Fashion Influencer.' 

In addition to her work as a blogger and influencer, she is the founder and CEO of the talent agency TBS Crew Srl, as well as the ready-to-wear brand Chiara Ferragni Collection.

Making the Cut is the product of executive producers Sara Rea, Page Feldman, Heidi Klum, Tim Gunn, and Jennifer Love and is produced by SKR Productions.