×
59 037
Fashion Jobs
NEIMAN MARCUS
Men's Sales Manager - Fashion Island
Permanent · Newport Beach
TALENT
Production Manager - Footwear
Permanent · New York
MACY'S
Asset Protection Detective, Queens Center - Standard Part Time
Permanent · New York
MACY'S
Asset Protection Detective, Lakeline Mall - Full Time
Permanent · Cedar Park
MACY'S
Asset Protection Detective, Florida Mall - Full Time
Permanent · Orlando
MACY'S
Manager, Omni Operations
Permanent · Columbus
MACY'S
Manager, Style Merchandise Execution
Permanent · Auburn
MACY'S
Senior Manager, Government Risk & Compliance
Permanent · Johns Creek
MICHAEL KORS
Vice President, Global Planning Systems
Permanent · East Rutherford
COTY
Visual Merchandising Manager
Permanent · Miami
ASCENA
Loft Part Time Sales Manager
Permanent · Virginia Beach
GAP
Senior Buyer - Dropship Program
Permanent · New York
GAP
Buyer - Dropship Program
Permanent · New York
ADIDAS
Manager Supply Chain-Retail
Permanent · Portland
ADIDAS
Territory Sales Representative - Northern Virginia
Permanent · Arlington
ADIDAS
Senior Director, Product Management - Yeezy
Permanent · Los Angeles
NORDSTROM
Asset Protection - Agent - Hyatt Centric Waikiki Beach Rack
Permanent · Honolulu
NORDSTROM
Area Manager - Receiving (Monday pm-Saturday am; 8:00pm-4:30am)
Permanent · San Bernardino
NORDSTROM
Asset Protection - Agent - Victoria Ward Village Rack
Permanent · Honolulu
LULULEMON
Assistant Manager, Guest Experience | Hill Country Galleria Pop-up
Permanent · Austin
BANANA REPUBLIC
General Manager - Carlsbad Premium
Permanent · Carlsbad
GAP INC.
Area Manager, Asset Protection - Indianapolis
Permanent · Indianapolis
By
Reuters API
Published
May 9, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

China's Tencent signs broad cultural deal with Britain

By
Reuters API
Published
May 9, 2018

Chinese internet giant Tencent will announce a cultural trade deal with Britain, including fashion, film and video games, deepening cooperation between the two countries and setting the stage for its own international expansion moves.

Tencent, China's second most valuable company, runs the country's biggest social network, music and gaming systems.


Reuters



Its billion user-strong WeChat messaging app sits at the heart of China's booming internet economy, yet the company remains largely unknown to Westerners outside of technology or financial circles.

Tencent said the initial focus of the Memorandum of Understanding (MoU) it has agreed with the UK Department of International Trade would be on film, video games and fashion, which it will bring to its large domestic audience in China.

It will cover digital, cultural and creative projects with the BBC, British Fashion Council, Visit Britain, the country's tourist promotion board, and technical publisher Springer Nature, known for titles such as Nature and Scientific American.

Financial terms were not disclosed. Britain's Secretary of State for International Trade Liam Fox and Tencent Senior Executive Vice President Seng Yee Lau will announce the deal at an event in London later on Wednesday.
In 2017, Tencent Video, a Netflix-like streaming video service in China, jointly produced the blockbuster nature documentary "Blue Planet 2" with the BBC. It has reached more than 220 million viewers worldwide since it was first broadcast.

The popularity of Tencent's WeChat app stems from how it melds messaging, social networking, e-commerce, media and gaming features in one place that a billion Chinese consumers use on their smartphones from morning to night.

So far, Tencent's international expansion strategy has consisted of making it easier for Chinese tourists to use its services when travelling overseas, rather than creating localised versions of its apps for non-Chinese audiences, said Raj Rajgopal, president of digital strategy consultant Virtusa.

Instead, Tencent has made scores of international investments in ecommerce, payments and gaming firms. Its biggest move in Europe has been to acquire majority control of Finnish mobile games site Supercell in an $8.6 billion deal in 2016.
 

© Thomson Reuters 2022 All rights reserved.