Chinatown Market launches collaboration with Puma

By

Christel Divert

Translated by
Nicola Mira

Published
Jul 11, 2019

Puma’s latest sneakers come in Chinatown Market livery. The US streetwear label has unveiled its new collaboration with Puma, featuring the Storm sneaker in bright green, red and blue, the Suede sneaker in black and yellow suede and the Ralph Sampson model in white or black leather with the Puma logo in green, red and blue stripes extending on the sole.

The line also includes a t-shirt, a sweatshirt, shorts, a baseball hat, a tote bag and a basketball. Chinatown Market was founded by Mike Cherman, 29, and its source of inspiration is Canal Street, the main commercial thoroughfare of New York's Chinatown. Chinatown Market has boomed in the last few seasons, thanks to a series of collaborations. It has 298,000 Instagram followers and is distributed, among others, by Urban Outfitters.

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For Chinatown Market aficionados, the Puma capsule collection was available in advance preview on the US brand’s e-shop. Some of the items are already out-of-stock, though the line will officially go on sale on Thursday July 11 on the Puma e-shop and at select retailers.