Chinese kit supplier 361 Degrees arrives in Europe

By

Sarah Ahssen

Published
Jan 13, 2015

After the United States and Brazil, 361 Degrees (361°) has chosen Europe as its next frontier. The Chinese kit supplier has entered into a partnership with B2B online portal Zitra (Otto Group), which has been managing the brand's physical arrival on European soil but also its logistics.

Presented as China's second biggest kit supplier, 361° will be participating in the Ispo trade fair, being held 5-8 February in Munich, Germany, for the first time. Germany is actually a priority in the 361° expansion strategy, just like Switzerland, Austria, and the United Kingdom, which is experiencing strong growth. And according to Zitra, the brand should soon arrive in France and the northern countries.

361°'s European debut will start in speciality stores with a spring/summer 2015 collection strategically focused on running gear. This line will include 140 articles for men and women (ranging from 69 to 130 euros) aimed at road and trail running. A collection specially designed for the international markets.

Founded in Jianjing in 2003 and present in China in 7,800 retail outlets, 361° is also about to boost its visibility, being the partner for the Rio de Janeiro Olympic and Paralympic Games in 2016.

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