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CENTRIC BRANDS
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By
AFP-Relaxnews
Published
Feb 18, 2016
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Chinese supermodel Liu Wen fronts Mango's ode to the 90s

By
AFP-Relaxnews
Published
Feb 18, 2016

After Kendall Jenner, women's retailer Mango has tapped Chinese supermodel Liu Wen to front the second phase of the brand's spring-summer campaign, which pays homage to the 1990s.


Liu Wen for Mango©Mango


Characterized as soft, elegant and feminine, Mango's "Soft Minimal" campaign includes lingerie-type tops, lace, oversized pieces, dresses and 90s-style slip dresses and is meant to bring simplicity back to the season, with fluid, light and silk materials.

Wen is the newest face of a campaign that will change every month, a strategy that will also bring new collections and supplies to stores every 15 days in an attempt to keep up with the fast-paced world of changing trends.

The new campaign will hit stores and streets beginning March 1.
 

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