Christopher Morency appointed chief brand officer of Vanguards

By

Benjamin Fitzgerald

Published
Feb 16, 2022

Vanguards announced on Tuesday the appointment of Christopher Morency to the role of chief brand officer, effective immediately.

In the role, Morency will based between London and Budapest and will lead the global brand strategy at Nanushka, Sunnei, and Aeron, as part of the Vanguards portfolio of brands.

Morency, former editorial director at Highsnobiety confirmed the news on his personal Instagram account with a post showing a photo of a email opened with the subject title "The New Job" followed by a sign-off signature "Christopher Morency, Chief Brand Officer, Vanguards".

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​“Together with the great team at Vanguards, I set out to challenge that notion and support founders in overcoming these growing pains and with them carefully expanding their brand universes beyond clothes alone,” Morency said in a statement seen by WWD.

Hungary-based Vanguards was founded in 2020 ​by Peter Baldaszti, chief executive office and co-owner of Nanushka and Agoston Gubicza, director of private equity firm GB & Partners Investment Management.

In 2020, Vanguards took a majority stake in the Budapest-based womenswear label Aeron and Loris Messina and Simone Rizzo’s Milanese brand Sunnei.

Most recently, the company last year hired fashion director and brand consultant Candice Fragis as group fashion strategist and appointed Sarah Scalisi-Walsh to lead global wholesale, in a bid to bolster its leadership team.