Christopher Raeburn rebrands, unveils new logo

By

Barbara Santamaria

Published
Jan 14, 2019

There have been many changes at London-based sustainable fashion label Christopher Raeburn in recent months, and with the brand entering its 10th year in 2019, a new name and logo announce the beginning of a new chapter.

Christopher Raeburn is rebranding to simply ‘Raeburn’ and has introduced a new logo that revisits the label’s origins, when the designer used old military surplus, including parachutes, to make new clothing.

"We’re introducing a new logo in recognition of where our brand began – an iconic, graphic interpretation of a 28’ parachute used by air forces globally and unique for their colour blocked construction. White, olive and sand hues allow for camouflage whilst fluro orange allows for signalling and detection,” Christopher Raeburn commented in a blog post.

The rebrand follows his appointment as the first ever global creative director of Timberland in October, and the arrival of his brother Graeme Raeburn as performance director after a decade of work as lead design at luxury cycling brand Rapha in November.

The new name and image also represents a new chapter, with the brand moving into 2019 as one of London’s most exciting brands and firmly established in the eco-friendly fashion market.