Christopher Ward launches new website
British watch brand Christopher Ward has unveiled a new mobile-friendly website after seeing record sales on the back of its first ever TV ad.
The new immersive digital flagship is geared towards making each customer visit as intuitive and enjoyable as possible. Customers can easily choose from a range of strap alternatives and sizes, and artificial intelligence is used to personalise the experience to each customer’s preferences.
Building on its existing website – which typically saw 45,000 to 100,000 visits weekly across the UK and US – the new and improved version also features an editorial section. Titled ‘Loupe’, like the brand’s in-house magazine, it holds in-depth articles on everything from pop culture and sport to pop music and film.
In fact, the website offers a wealth of information designed to assist customers in their journey to purchase. Each timepiece has both short and long descriptions and a ‘Find Out’ section lifts the lid on the more technical elements of watchmaking.
Christopher Ward partnered with digital commerce consultancy Tryzens on the new online destination. It comes on the heels of the brand’s first ever TV campaign, which launched during the lockdown and helped deliver record sales for the new C60 Sapphire watch.
Commenting on the new website, Mike France, CEO and co-founder at Christopher Ward said: “The ambitions we have for Christopher Ward require us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”
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