Claire's launches style-centric content series
Claire's announced on Tuesday the launch of a style-centric content series that aims to inspire and instruct through some of the latest trends in fashion.
In particular, it explores nail creations with famed artist Britney Tokyo; hair trends with celebrity stylist Florido Basallo; makeup with Emmy Award-winning artist Alexandra French; and fashion and ear piercing with stylist Anna Trevelyan. The style series is expected to be the first of three upcoming projects.
The launch follows the recent appointment of Nicola Formichetti as its new creative director. Under Formichetti's creative direction, Basallo, Tokyo, French and Trevelyan's style inspiration brings a new perspective to Claire's series, while exploring different trends and cultural themes around hair, makeup, nails, style and ear piercing.
”Through Claire's Content Studio we aim to help young people find their own style, a journey that should be pure joy and fun,” said Formichetti. “It was a very special project for me because we worked with top industry experts, who I'm also lucky enough to call my friends, to give them a platform to share their knowledge on what's coming up next and what's trending.”
The series explores seasonal trends such as Denim on Denim, '90s Influence, Skater Girl, Preppy, Pink'd and more. Likewise, Claire's is also doubling down on its piercing expertise.
The five episodes will roll out each week through the remainder of November and December, starting with "Fresh Hair Looks" followed by "Love This Makeup", "Get Pierced", "Nail Art" and "Get Styled”.
“As a brand dedicated to self-expression, we celebrate diverse points of view, creating space for the voices of others and giving them a platform to ignite inspiration. In that spirit, we continue to bring the best and most influential creators in the world to the forefront and give our consumers access to their amazing talents and insights," said Kristin Patrick, EVP and chief marketing officer of Claire's.
"We partnered with Nicola Formichetti to direct our latest series and give today's generation access to some of the best celebrity talent initiators and style creators across the industry. Florido, Britney, Alexandra and Anna each provide their own unique twist on hair, nails, makeup, fashion and piercing – inviting consumers to unabashedly dive into their imaginative worlds where they can uncover and embrace their own personal style."
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