Claire’s to open locations in Macy’s
Global accessories brand Claire’s has partnered with Macy’s to open shop-in-shops in more than 20 Macy's locations nationwide, including eight flagships.
Starting this month, Claire’s will open colorful product installations in flagship Macy's stores. Items will span hair accessories, jewelry and cosmetics, as well as seasonal items, including festive products for holiday parties and celebrations.
The partnership is expected to grow Claire's reach to new and existing customers, while diversifying the brand's retail footprint.
”Macy's and Claire's are two iconic brands in fashion with a longstanding commitment to being destinations for inspirational and accessible style for generations of consumers. We help celebrate special moments, and with this partnership, we are combining our brand power to reach new customers and serve them with the latest on-trend accessories in time for the holiday shopping season and beyond," said Ryan Vero, chief executive officer of Claire’s.
In particular, Claire’s will pop up in key markets including Herald Square and Roosevelt Field in New York City, South Coast Plaza in Los Angeles, Union Square in San Francisco, Dadeland and Aventura in Miami, Lenox Square in Atlanta and Ala Moana in Honolulu as well as locations in Orlando, Las Vegas and more.
"Macy's is the ultimate destination for trends and fashion," added Stephen Moore, Macy's senior vice president of merchandising. "We are thrilled to partner with Claire's to expand our jewelry and accessories assortment and give our customers even more ways to own their style."
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